Monday, 9 September 2013

I&B Minister launches Bharat Nirman Web portal – www.bharat-nirman.in and AIR News free SMS service


Presents a Comprehensive Analysis of the 
“Glimpses of the India Story”-Multi-Media Initiative

Reiterates Government’s Commitment to a “Rights Based Approach” for citizens


The Minister for Information & Broadcasting Shri Manish Tewari today (Sept.9, 2013) launched the online portal for the Bharat Nirman Campaign.  The online portal provides an interactive digital platform for the creative campaign on various schemes and programmes of the Bharat Nirman Campaign.  The digital platform is both in English and Hindi with creatives in 11 regional languages.  The portal enables the user to get information about the Bharat Nirman schemes at a single place.  It also has live integration with social media platforms such as Face Book, Twitter and You Tube.  The portal has apps for mobiles and tablets to provide easy reading.

Phase II of the 2013 comprehensive multi media campaign was launched by the Ministry of Information & Broadcasting on 14th August, 2013.  The 360 degree communication approach used all formats of media such a TV, radio, print, outdoor publicity and special outreach programmes.  The multi media campaign was supported by a strong media outreach programme through eight Public Information Campaigns (PICs) in rural areas conducted by the Press Information Bureau (PIB) with support from the Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and the Song & Drama Division.   So far, four PICs have been supported by the ‘Jamunia’ Sound and Light Show.  The Song & Drama Division is also developing a new production taking forward the theme of ‘Priya Power’ which is scheduled to be launched in mid-September at the Red Fort grounds, New Delhi.

Prasar Bharati as a part of its mandate conceptualised different programmes such as serials, interviews of eminent personalities and success stories/achievements of flagship schemes.Doordarshan has been airing a serial named “Poorva Suhani Aaye Re” every Wednesday and Thursday at 10 pm and All India Radio has come up with a serial named “Priya”.   These success stories based on ground realities where the Bharat Nirman schemes have ushered in progress and prosperity are also being telecast on Doordarshan and broadcast on  All India Radio.A scientific approach has been undertaken to monitor and evaluate the Bharat Nirman Media Campaign.
Today, the Minister also launched All India Radio's initiative, “AIR News free SMS service”. The service provides AIR news headlines free of cost to its subscribers on mobile telephones.  People willing to subscribe to the service can SMS “AIRNEWS <space> their name” to 08082080820.  They can also give a missed call to 08082080820 to subscribe to the service.  So far 2 lakh people have subscribed to the service.

Facts and figures of the Bharat Nirman Campaign
Media vehicle
Category
Phase I
Phase II (Till date)


(No. of ads/spots)
TV
Cable & Satellite Channels
31,042
34,789

DD
1570
2090

Total
32,612
36,879
Radio
AIR

12,600 (across 92 stations)

Private FM

94,932 (across 216 stations)

Total

1,07,532 (1.07lakhs)
Community Radio


6,048 spots (across 36 stations)
Digital Cinema
Screens
11,200 per day, 2.24 lakhs during the entire period (across 1400 empanelled screens)
27,324 per day, 6.46 lakhs during the entire period (across 6,831 empanelled screens)
Print
Advertorials
5 X 750 = 3750


Strip ads
12 X 750 = 9000


Total
12,750 (in about 750 newspapers)
15,120 (in about 700 newspapers)
Outdoor Publicity
No. of sites displayed
3,550
4,225

The PICs conducted so far in August and September, 2013  are as follows:-

·        Jhabua in Madhya Pradesh (11th-13th August,2013)
·        MarwarDisttPali in Rajasthan (17th-19th August,2013)
·        Saiha Distt. In Mizoram (21st-23rd August,2013)
·      DhariyabadDisttPratapgarh in Rajasthan (24th-26th August,2013)(Jamunia from 23.8.2013 to 27.8.2013)
·        Baitul in Madhya Pradesh (25th-27th August,2013)
(Jamunia from 24.8.2013 to 28.8.2013)
·        Chhindwara in Madhya Pradesh (5th-7th September, 2013)
(Jamunia from 8.9.2013 to 11.9.2013)
·        Gariaband Distt. in Chhattisgarh (6th-8th September, 2013)
· BaouliDistt Sawai Madhopur in Rajasthan (7th-9th September, 2013) (Jamunia from 3.9.2013 to 7.9.2013).

Courtesy: (pib.nic.in) Press Information Bureau

No comments:

Extension of Emergency Credit Line Guarantee Scheme through ECLGS 2.0 for the 26 sectors identified by the Kamath Committee and the healthcare sector

Extension of the duration of Emergency Credit Line Guarantee Scheme (ECLGS) 1.0 The Government has extended Emergency Credit Line Guarantee ...