Presents a Comprehensive Analysis of the
“Glimpses of the India Story”-Multi-Media Initiative
Reiterates Government’s Commitment to a “Rights Based Approach” for citizens
Reiterates Government’s Commitment to a “Rights Based Approach” for citizens
The Minister for Information & Broadcasting Shri Manish Tewari today (Sept.9, 2013) launched the online portal for the Bharat Nirman Campaign. The online portal provides an interactive digital platform for the creative campaign on various schemes and programmes of the Bharat Nirman Campaign. The digital platform is both in English and Hindi with creatives in 11 regional languages. The portal enables the user to get information about the Bharat Nirman schemes at a single place. It also has live integration with social media platforms such as Face Book, Twitter and You Tube. The portal has apps for mobiles and tablets to provide easy reading.
Phase II of the 2013 comprehensive multi media campaign was launched by the Ministry of Information & Broadcasting on 14th August, 2013. The 360 degree communication approach used all formats of media such a TV, radio, print, outdoor publicity and special outreach programmes. The multi media campaign was supported by a strong media outreach programme through eight Public Information Campaigns (PICs) in rural areas conducted by the Press Information Bureau (PIB) with support from the Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and the Song & Drama Division. So far, four PICs have been supported by the ‘Jamunia’ Sound and Light Show. The Song & Drama Division is also developing a new production taking forward the theme of ‘Priya Power’ which is scheduled to be launched in mid-September at the Red Fort grounds, New Delhi.
Prasar Bharati as a part of its mandate conceptualised different programmes such as serials, interviews of eminent personalities and success stories/achievements of flagship schemes.Doordarshan has been airing a serial named “Poorva Suhani Aaye Re” every Wednesday and Thursday at 10 pm and All India Radio has come up with a serial named “Priya”. These success stories based on ground realities where the Bharat Nirman schemes have ushered in progress and prosperity are also being telecast on Doordarshan and broadcast on All India Radio.A scientific approach has been undertaken to monitor and evaluate the Bharat Nirman Media Campaign.
Today, the Minister also launched All India Radio's initiative, “AIR News free SMS service”. The service provides AIR news headlines free of cost to its subscribers on mobile telephones. People willing to subscribe to the service can SMS “AIRNEWS <space> their name” to 08082080820. They can also give a missed call to 08082080820 to subscribe to the service. So far 2 lakh people have subscribed to the service.
Facts and figures of the Bharat Nirman Campaign
Media
vehicle
|
Category
|
Phase
I
|
Phase
II (Till date)
|
(No.
of ads/spots)
|
|||
TV
|
Cable & Satellite
Channels
|
31,042
|
34,789
|
DD
|
1570
|
2090
|
|
Total
|
32,612
|
36,879
|
|
Radio
|
AIR
|
12,600
(across 92 stations)
|
|
Private FM
|
94,932
(across 216 stations)
|
||
Total
|
1,07,532
(1.07lakhs)
|
||
Community
Radio
|
6,048
spots (across 36 stations)
|
||
Digital
Cinema
|
Screens
|
11,200
per day, 2.24 lakhs during the entire period (across 1400
empanelled screens)
|
27,324
per day, 6.46 lakhs during the entire period (across 6,831
empanelled screens)
|
Print
|
Advertorials
|
5
X 750 = 3750
|
|
Strip ads
|
12
X 750 = 9000
|
||
Total
|
12,750
(in about 750 newspapers)
|
15,120
(in about 700 newspapers)
|
|
Outdoor
Publicity
|
No. of sites
displayed
|
3,550
|
4,225
|
The PICs conducted so far in August and September, 2013 are as follows:-
· Jhabua in Madhya Pradesh (11th-13th August,2013)
· Marwar, Distt. Pali in Rajasthan (17th-19th August,2013)
· Saiha Distt. In Mizoram (21st-23rd August,2013)
· Dhariyabad, Distt. Pratapgarh in Rajasthan (24th-26th August,2013)(Jamunia from 23.8.2013 to 27.8.2013)
· Baitul in Madhya Pradesh (25th-27th August,2013)
(Jamunia from 24.8.2013 to 28.8.2013)
· Chhindwara in Madhya Pradesh (5th-7th September, 2013)
(Jamunia from 8.9.2013 to 11.9.2013)
· Gariaband Distt. in Chhattisgarh (6th-8th September, 2013)
· Baouli, Distt Sawai Madhopur in Rajasthan (7th-9th September, 2013) (Jamunia from 3.9.2013 to 7.9.2013).
Courtesy: (pib.nic.in) Press Information Bureau
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