Digital
Radio platformto promote Digital and Connectivity revolution in the Country
Digital Radio Technology empowers
listeners with wide range of services
Shri Venkaiah Naidu
Minister
Inaugurates Digital Radio Round Table Conference
Shri M Venkaiah Naidu, Minister for
Information & Broadcasting has said that Digital Radio provided a unique
opportunity for all the stakeholders both public and private broadcasters to
carry forward the vision of Hon’ble Prime Minister to achieve Digital and
Connectivity Revolution in the Country. Digital Radio technology would provide listeners
with significantly improved audio quality and service reliability at an
affordable price. The Minister mentioned this during his address at the Digital
Radio for All Round Table Conference organised by Digital Radio Mondiale (DRM)
along with Broadcast Engineering Consultants India Limited (BECIL) here today.
Elaborating further, Shri Naidu said
that it was an opportune moment for automotive manufacturers and retailers to incorporate
Digital Radio systems in vehicles that provided consumers with significantly
improved audio quality and service reliability at an affordable price. This
would enable the scaling up and adoption of this new Digital Technology. The
Digital Radio provides benefits to all the stakeholders, including Listeners,
Manufacturers, Broadcasters and Regulators.
Regarding
achievements of All India Radio in adopting Digital Radio Technology, Shri
Naidu mentioned that All India Radio has already completed the technical
installation and upgradation of 37 powerful transmitters in the first phase of
Digitization of Radio Broadcast, a project unparalleled in the world today. This
would ensure reduced electric power consumption for all digital transmissions,
saving All India Radio and taxpayers significant transmission cost in the
future. He added that All India Radio has re-invented itself through its
Digital Transmitters based on the International ITU standard Digital Radio
Mondiale (DRM).
Emphasizing
on the need for the Traffic advisory services on National Highways, Shri Naidu
said that the next phase of this service through AIR FM Transmitters needs to
be digitised based on the ITU standards to exploit its full potential. The
service would offer multiple radio program, detailed and multi-lingual
on-demand traffic & travel information and emergency warning services.
From
the Listeners perspective the Digital Transmission would provide Crystal clear
and better-than-FM sound quality, enhanced program choice, free access to
textual news, sports, travel and weather information from the Internet in many
languages simultaneously and would enable the transmission of emergency warning
for immediately alerting the population in case of pending disasters.
From
a commercial perspective, the system provides audienceswith receivers at an
affordable price as well as an attractive package of benefits which include
wider range of services, easier tuning and selection of programming, improved
stereo and surround sound in cars amongst others.
From
a technical perspective, a key and a revolutionary feature of DRM is the
ability to select from a range of Transmission Modes. This allows the
Broadcaster to balance or exchange bit-rate capacity, signal robustness,
transmission power and coverage. The DRM broadcasting system is specifically
designed to allow the new digital transmission to co-exist with the current
analogue broadcasts.
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Key Benefits of DRM
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Listeners
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·
Excellent quality sound in stereo
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Data such as text and pictures
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Easy tuning on station name
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Manufacturers
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·
Replace receivers with new digital
receivers
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Increase the market potential
·
Increase possibilities for new
areas of interest and content
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Broadcasters
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·
Multilingual Program
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Reduced power consumption of upto
40-50%
·
Increased opportunity for revenue
generation streams
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Regulators
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·
Uses less spectrum
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An International standard
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Green Broadcasting- Low power cost
·
Emergency warning alert
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Courtesy:pib.nic.in
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