Shri Bimal Julka meets Vice Chancellor of Queensland
University of Technology , Australia
Secretary
I&B, Shri Bimal Julka has said that qualitative information flow and
interface of citizens with the communication strategy of the government with
new innovations had led to the people centric communication. This had
facilitated enhanced outreach & visibility of government communication
across platforms. Shri Julka stated this in his discussions with Professor
Peter Coaldrake, Vice-Chancellor of the Queensland University of Technology, Australia,
here today.
During his
discussions with the Vice Chancellor, Secretary I&B mentioned that the communication
paradigm had undergone a shift with a 360 degree approach being adopted to
address the communication needs and challenges. He mentioned that the flagship
schemes of the government i.e. Digital India, Skill India, Make In India had
provided an opportunity to the media units to reach out to defined target
audiences. Social Media initiatives of the government had provided a platform
to the people to communicate directly with the government through methods such
as Crowdsourcing and platforms which encouraged such innovations. He
specifically highlighted the use and effectiveness of initiating Talkathons
which provided a direct interface with the people leading to effective citizen
centric communication. . Such initiatives would encourage a culture of
inclusive and participative decision making.
During the
meeting, Shri Julka and the Vice Chancellor of QUT reviewed the current
training mechanism between Ministry of I&B and QUT with regard to in
service training of Indian Information Service officers. Both agreed that the
future training agenda should include contemporary issues related to media and
communication studies. They emphasized that the Skill Development was critical
for in-service training of officers handling government communication.
Courtesy: pib.nic.in
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