Thursday, 12 March 2015

PIB holds First Regional Media Conference on Improving Information Dissemination in Rural Areas at Jobner

Press Information Bureau, under the aegis of Ministry of Information & Broadcasting organized the first Regional Media Conference on strengthening information dissemination on Government policies and programmes in rural areas at Jobner, near Jaipur today. About 70 regional journalists including stringers of newspapers and news channels participated in the one day Conference. In his message to the participants at the Conference, Union Minister of State for Information & Broadcasting Col. Rajyavardhan Rathore said that media by providing information about welfare schemes can transform the lives of the people living in rural areas. He said that emergence of internet and social media has brought about information revolution in the country. He underlined that there is need to build capacities of rural journalists for establishing better reach to the people in rural areas. 

One of the major objectives of the conference was receiving feedback from the journalists working in rural areas on their information needs. During the interactive sessions, the participants while appreciating the initiative suggested more such interactions in future and mechanism for enhanced information flow from PIB on central Government schemes to rural journalists. In his keynote address, Senior Journalist, Shri Yashwant Vyas said that rural journalists have major role in highlighting issues of local importance on which they should report fearlessly. Senior Journalists Shri Rajendra Boda, Shri Pratap Rao, Shri Ashok Chaturvedi and Shri Shakti Singh addressed the journalists on issues including role of different media in effective information flow in rural areas. A session on role of media in disaster management was conducted by Shri Bijendra Singh, OSD, State Disaster Management Department of Rajasthan. 

The participants were also given orientation on the role of new/social media in information dissemination. 

Courtesy: pib.nic.in

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