IFFI to establish Brand Identity of Indian Film Industry- Col. Rajyavardhan Singh Rathore

China to be the focus country at IFFI 2014 IFFI to be held at Goa from 20th -30th November

Col. Rajyavardhan SinghRathore, Minister of State, Information & Broadcastinghas said that IFFI 2014 would provide opportunities to showcase the variety of the festival in its various formatsto facilitate co-operation in the film sector. While China would be the focus country for the festival, the first meeting of the “Indo-China Joint Working Group” would be held on the sidelines of the festival. The Minister added that this partnership provided a platform opening new avenues for film makers from both the countries by sharing best practices and technologies. Shri Rathore also announced that Shri Amitabh Bachchan would be the Chief Guest at the opening ceremony of IFFI to be held on 20th November 2014. Col. Rathore also announced that Shri Rajnikant would be bestowed with Centenary Award for Indian Film Personality of the Year and Chinese Film maker Wong KarWai would receive the Lifetime Achievement Award. Regarding the opening ceremony, the Minister stated that Chinese film actress, Zhang Ziyi, Swedish film maker, Jan Troell, and Poland film maker, Krzysztof Zanussi would be the Guests of Honour. Elaborating further, he said The President directed by Mohsen Makhmalbaf (Iran) will be the opening film and The Grandmaster by Wong KarWai (China) would be the closing film of the festival. IFFI 2014 would screen 179 films from 75 countries across different categories which include World Cinema (61 films), Master-strokes (11 films), Festival Kaleidoscope (20 films), Soul of Asia (7 films), Documentaries (6 films), Animated Films (6 films). Besides, Indian Panorama section would include 41 Feature and Non-Feature Films. North-East being the focus region of the festival, IFFI 2014 would be showcasing 7 films from North Eastern part of India. Regional cinema would also be an integral part of the festival.Retrospective sections on Gulzar and JahnuBaruah, Special Homage films on Richard Attenborough, Robin Williams, ZohraSehgal, Suchitra Sen, and special tribute to Farooq Sheikh would be other attractions this year. A special section of films that focus on dance, personality based retrospectives, and Masterclasses/workshopswould also form a part of IFFI 2014. Courtesy: pib.nic.in