MINISTER INAUGURATES ASSOCHAM
INFOCOM METS FORUM- 2013
Minister for
Information & Broadcasting, Shri Manish Tewari has said that the success of
Digitization and a viable Audience Measurement System would depend on the
measures taken holistically by all key stakeholders especially the Broadcasting
Industry. The initiation of such measures would ensure an enabling environment
leading to changes in the media landscape in the future. For an effective
implementation, the industry would have to put in place a roadmap that included
critical measures reiterating the growth prospects in the future. In case of
the audience measurement mechanism, the Broadcasting Industry would have to
initiate measures to mainstream the BARC process so as to ensure an effective measurement
method of audience tastes. The Minister
stated this while delivering his address at ASSOCHAM INFOCOM METS FORUM- 2013
here today.
Elaborating
further, Shri Tewari said that in the current scenario the idea of convergence
had to be examined within an overall framework that took into account
techno-commercial parameters. Synergy between different tools and platforms would
provide the opportunity for the Media & Entertainment industry to reach out
to newer audiences and engage with them. The
Minister further said that the advent of New Media tools and platforms have
revolutionalized the Global Media space which had led to the democratization of
the Information Space.
Speaking on the
contribution of the Film Industry, Shri Tewari stated that the Industry had
grown on its own adopting innovation and creativity at every stage of development. The industry needed to be appreciated
for the role played by it over a period of 100 years through the cinematic portrayal
of moving images which had contributed to India ’s soft power. The endeavor of
the Government was to initiate suitable measures so as to ensure the growth of India as a soft
power in the centenary year of Indian Cinema. On the specific issue concerning
the industry, the Minister said that he was confident that a lot of taxation
issues would be resolved for the industry once there was a shift towards the
GST regime.
On the
Certification process, Shri Tewari said the Ministry was mindful of the fact that the whole process needed to be
examined in the light of recent events. In this context, the Ministry had set
up a panel under Justice Mudgal to review the mandate and functioning of CBFC
and recommend measures including statutory changes to enable CBFC to deal with
contemporary requirements of certification and increased transparency /
efficiency.
Earlier speaking
on the occasion, Secretary I&B, Shri Uday Kumar Varma mentioned that the
proposal of the Ministry of setting up a Films Commission was in an advanced
stage. The proposed commission would work as a “Single Window Clearance”
mechanism for Film Producers. Secretary also outlined the changes that had
taken place in the realm of Technology, Financing, Business of Distribution,
Promotion and Exhibition of Films which had led to the growth of the Film
Industry. Regarding Digitization process, Shri Varma mentioned that the process
of implementation during the second phase had been quite satisfactory and the
progress was being constantly monitored. He also mentioned that India ’s prowess
could also be explored to unleash its potential as a Digital Hub.
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