Technology is critical for Communication
and Content – Shri N.K. Sinha
Elaborating further, Shri Sinha emphasized the vital
role of public broadcaster Prasar Bharati in facilitating two way interface
between the state and the citizen. Referring to Mann Ki Baat, he stated that it
was an important platform for innovative and accessible communication.
Secretary mentioned that it was imperative to ensure quality programmes in the
field of Education, Agriculture, Health, Financial Inclusion, Innovation and
Cleanliness etc. He lauded the role of DD free dish in attaining the overall
objective of informing different target segments through varied content.
Referring to the changing media landscape, Shri
Sinha said that in the changed landscape, the citizen had become an important
stake holder and participant in the governance process. As part of the overall
growth for the M&E Sector, providing regional content in local languages was
important for all major platforms. Reiterating the potential of regional media,
Shri Sinha said that the future growth parameters in the media space depended
on the development architecture of regional media. Coupled with technological
changes, local and regional outreach and the varied tastes of different
segments, the promise and scope for expansion was immense. It was imperative to
balance the need and requirements of different stake holders to ensure the flow
of quality information to the people at large.
Courtesy: pib.nic.in
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