“The
Regional voice is the Universal voice”
“Authenticity, Objectivity & Timely
information dissemination are three core competencies of Doordarshan” - Shri
Venkaiah Naidu
I&B
Minister inaugurates Doordarshan Regional News Unit workshop
Shri
Naidu inaugurates the new website of DD News
Minister for Information &
Broadcasting, Shri Venkaiah Naidu has said that the news framework should focus
on local content, development and bottoms up approach. The emerging information
flow should aim at transformative and emerging New India with effective
communication outreach. The GST and Swachh Bharat campaign were classic
examples of communicating reforms and seamlessly reaching out to the common man
about the benefits of such flagship initiatives of the Government. Shri
Naidu stated this while inaugurating the Doordarshan Regional News Unit (RNU)
workshop here today. Col. Rajyavardhan Rathore, Minister of State for
Information and Broadcasting, Shri A. Surya Prakash, Chairman, Prasar Bharati,
Shri N. K.Sinha, Secretary, Ministry of I&B and Shri Shashi S. Vempati,
CEO Prasar Bharati were also present on the occasion.
Highlighting the
important role of Doordarshan in the communication landscape, Shri Naidu said
that the Doordarshan strategy should be founded on three pillars of
Authenticity, Objectivity and Timely dissemination of information. Objectivity
in news and information dissemination was critical for people to understand and
pursue issues. The Regional News Units (RNUs) played a critical role to play in
a linguistic and culturally diverse country like India and catered to local
aspirations and addressing communication needs thereby bringing out a synergy
in Government communication.
The Minister further emphasized on the critical role
of RNUs, as the communication outposts to reform mindsets, enhance
administrative performance and transform nation through the broadcast of success
stories which had significant impact on the lives of the local people. He
appreciated the efforts of RNUs which telecast a total of about 146 daily News
Bulletin in 23 languages for a cumulative duration of more than 30 hours daily.
He also added that the RNUs need to work in collaboration with the State
Governments to bring about transformation in the emerging New India and perform
proactively the responsibilities of a Public Broadcaster. He also called upon
the participants to focus on innovative thinking, out of box ideas, new methods
involving technological tools and a foresight to understand the changing media
landscape.
Speaking on the M&E
Industry, Shri Naidu said that Indian M&E industry is on the cusp of a
strong phase of growth, backed by rising consumer demand and improving
advertising revenues. He also highlighted the Government’s push towards Cable
digitization as well as the role of free to air (FTH) DTH platforms like Doordarshan
FreeDish in plugging the gap between premium DTH and low quality Cable market.
Shri Naidu mentioned
that the Ministry of I&B was in the process of bringing out a bringing out
a complete overhaul in the Indian Information Service Cadre in line with the
changing information and communication paradigm. The focus would be shifting
towards strengthening of the regional infrastructure and personnel to fulfil
the communication and information needs of each and every section of the
society across the country.
Shri Naidu also complimented the
officials for their efforts while launching the new website of DD News on the
occasion. A presentation on the functioning of the RNUs was earlier made by DG
News Smt. Veena Jain highlighting the mandates and achievements of the RNUs.
The presentation also provided an insight into the future roadmap for the RNUs.
Courtesy:pib.nic.in
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