Friday, 17 February 2017

Steel Industry Need to Meet Entire Domestic Demand of High-Grade Automotive Steel, Electrical Steel and Special Steels from Domestic Production, Says Chaudhary Birender Singh Addressing ‘Make In Steel’ Conference

Following is the text of the address by Steel Minister Chaudhary Birender Singh at the ‘Make in Steel’ Conference in New Delhi today:

“Dr. Aruna Sharma, Secretary, Steel
Shri P.K.Singh, Chairman, SAIL
Shri Prashant Ruia, MD, Essar
Madam Rita Singh, CMD, MESCO Steel
Distinguished delegates
Friends from the Media
Ladies & Gentlemen;

I am glad to be here at this conference on a very relevant theme- ‘Make in Steel’. My compliments to the organisers for choosing this topic for the conference.

It has been over six months since I took over as Steel Minister. I have met different stakeholders and visited steel plants and mines. I have come to the conclusion that steel industry is a vibrant and dynamic industry where employees work hard round the clock to produce steel which is the building block for a strongeconomy.

International linkages for raw materials and markets make the industry dependent on changing trends in world steel market.

Steel industry is important for the country because it has one of the highest economic linkages in overall GDP. Steel has an output-multiplier effect of around 1.4 times on GDP, so if steel industry grows by 1 percent, its proportionate impact on GDP would be 1.4 %.

Employment-multiplier effect of steel is around 7 times, that is, with increase in output, steel industry has the potential to create 7 times the job opportunities, in upward and downward industries.

In 2016, India retained its position as the fastest growing major steel economy in the world. We are all proud of it, and we are confident that India would continue to lead the growth trend in world steel industry. All of us will have to work together for it.

In my view, there are five important thrust areas we need to focus on and to make it easy to remember, we have coined an acronym ‘PRIDE’ that aptly sums up the way forward for the steel industry.

P stands for production & productivity

R for Research & Development

I for Indian-made steel

D for Demand of Steel

E for excellence in quality

Each of these areas is important from the perspective of ‘Make in Steel’, which I understand as maximisingusage of steel in different segments of industry.

I would go one step further and add another element to the theme, which is ‘Why Steel’. We need to ask this question to ourselves and then convince the potential customers about the advantages of using steel. Our message will be clear when we are ourselves clear about what we want to achieve.

Steel industry needs to join the drive to demonstrate benefits of steel. Through Life Cycle Analysis, we need to showcase that steel structures are highly cost-effective and have shorter lead time for erection. Steel has greater durability with high design comfort.

At Ministry level, we have directed all concerned to utilize every possible opportunity to showcase prototypesand exhibits of steel for this purpose.

We must use all marketing, branding avenues to push this message. That is the only way to meet the challenge of product substitution by aluminium, concrete, plastic, glass etc.

As far as the first letter P in PRIDE is concerned, India is on its way to become world’s second largest steel producer.

The gap between India and Japan was 16 million tonnes in 2015, which has come down to 9 million tonnes in 2016.

India’s share in global steel production was 5.5 % in 2015, which has increased to 5.9 % in 2016. So as far as production of steel is concerned, we are on the right path.

In draft National Steel Policy that was put up in public domain recently, we aim to more than double thecapacity to 300 million tonnes. That means an investment to the tune of Rs. 10 lakh crore.

We definitely need to create demand in line with the planned increase in capacities. Our target is to increase per capita steel consumption to 160 kilogram.

We should work towards meeting the entire domestic demand of high-grade automotive steel, electrical steel and special steels from domestic production. These products constitute a major portion of the steel imports in India.

We are examining the feasibility of setting up scrap-based steel plants in India. These will be on the lines of ‘Melt & Manufacture’ steel technology in USA.

Scrap-based steel plants are environment-friendly, energy-efficient and cost-effective. These will have the capability to produce special high-quality steels, a pre-requisite for Make in Steel.

I would like you to deliberate on the cost-benefit analysis of setting up scrap based steel plants in North and West India.

These  regions  are  important  from  the  perspective  of scrap-availability and steel import hubs.

MSTC-Mahindra Intertrade state-of-the-art Auto Shredding Plant is likely to be functional in 2018.

Indian market has huge potential for auto-shredding. As per reports, there are more than 7 lakh cars and over4 lakh trucks and buses which have reached end-of-life stage. By 2025, around 28 lakh cars and 12 lakh trucks and buses will reach their end-of-life stage.

India imports around 6 million tonnes of scrap steel every year and is the second largest importer of scrap after Turkey. By 2025, we will be able to generate 7.5 million tonnes of scrap every year.

So far as productivity is concerned, we are lagging behind the international benchmarks of performance. At country level, PSUs need to catch up with the productivity and efficiency levels achieved by Private steel companies.

At international level, all Indian steel companies need to aim high and work towards achieving international levels.

Research & Development in Indian Steel industry is dismal. Whatever little R&D is being done is scattered and isolated. At one hand, there is overlapping & duplication of research efforts, at the other, no research is being done on future requirements of the industry. We are happy and contented with token R&D here and there.

I went to Luxembourg last year and was apprised that they are trying to explore for mineral resources in space.

If a small country like Luxembourg can dream that big, what stops us from aiming high and working on out-of-the-box solutions and technologies for steel making using indigenous resources.

We are still dependent on imported raw material and high-end steel products. We have the potential to enhance usage of domestic coking coal by setting up more coal washeries,

we are capable of producing auto-grade, defence-grade and other special steels in India. What we need to do is to push ourselves and to come out of our comfort zones. Then and then only can we be self-sufficient and strong.

We are trying to bring together all R&D efforts under one umbrella of SRTMI (Steel Research & Technology Mission of India) with public-private partnership.

Ministry of Steel is in constant touch with different user ministries to ensure that steel-intensive structures are promoted through regulatory, advisory and other measures. We are in the process of talking to hill states to increase use of crash barriers to minimize fatalities due to road accidents on hills. Rural Development Ministry has already recommended use of steel-intensive structures in rural housing.

We  are  trying  that   “Indian  Made  Steel”  can  be defined in the light of existing Public Procurement Bill.

This will provide for mandatory procurement from domestic bidders on the grounds of promoting domestic industry. Basically the aim is to emphasize lower life cycle costing while evaluating projects, rather than just looking at the upfront cost alone.

Demand of steel is most important factor from the Make in Steel angle. I am happy that you have devotedmost part of the conference to this aspect. There is no dearth of potential for steel demand. You name a core sector and steel is an integral part of it. The need of the hour is to channelize our resources in harnessing this demand.

At Ministry level, we are constantly working to think of and work on ways for increasing steel demand in India.

We  had  the  meeting  of  newly  constituted  Steel Consumer  Council  last  month,  in  which  concrete feedback has come from different stakeholders. We invited suggestions on increasing steel consumption in India on MyGov platform and Ministry is working on implementable suggestions.

We have constituted four task forces and committees of experts and users of steel to formulate strategies to increase steel consumption in India.

The importance that we are giving to this area can be gauged from the fact that we discussed ways and means to increase steel demand in Parliamentary Consultative Committee and urged the members to use their good offices to propagate the message.

We all know that a record allocation of around Rs. 4 lakh crore has been made for infrastructure sector in the recent budget.

Focus on areas such as ports, roads, affordable housing, physical infrastructure should provide the steel sector necessary impetus to meet its growth targets.

The budget has given infrastructure status to housing and enhanced budget for housing, which is expected to revive domestic steel demand as it will push up demand for construction grade steel particularly those for roofing purposes.

At present around 40 % steel consumption is from construction and infrastructure sectors, and we want to take it to 60 percent in long-term.

In the budget, the Government has waived basic custom duty on nickel and reduced custom duty on specific-use grades of hot-rolled and cold rolled steel coils. The decision to cut down customs duty to on LNG (liquefied natural gas) will boost domestic steel companies that rely on imports to run gas-based steel plants.

All these decisions will go a long way in ensuring that Make in Steel drive is successful in India.

Lastly, all these efforts will mean nothing, if we are not able to produce steel of high qualityIf we want tocompete at international level, we will have to perform as per international benchmarks of efficiency and quality.

It is my firm belief that Indian steel industry needs to move to a 100 % quality regime, for health and safety of end users. That is why we are going ahead with making BIS certification essential for most of the products.

All the measures we discussed will have to be taken as a part of comprehensive strategy to generate steel demand in the country.

I am sure you will all use PRIDE as your guiding principle for Make in Steel Roadmap for the industry.

My best wishes for the Conference.”


Courtesy: pib.nic.in

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