Wednesday 7 December 2016

Promotion of Khadi in Schools and other Institutions

Khadi and Village Industries Commission (KVIC) is taking various steps to promote Khadi products viz.,

1.       KVIC has taken up designing and marketing of products targeting the youth of the country including introduction of Khadi denim and Khadi T-shirts.

2.                   KVIC has put in place the franchisee system for setting up of new outlets in different parts of the country.

3.                   185 Khadi Institutions (KIs) outlets have been modernized and computerized resulting in increase in sales in the range of 20% to 30%.

4.                   KVIC as well as Khadi Institutions are working with the reputed retailers to offer suitable online platform for retailing Khadi and Khadi products through digital marketing.

5.                   KVIC is working with reputed fashion designers to make Khadi products more appealing to the youth by introducing unique design and style.

6.                   KVIC has launched Khadi Gift Coupon & Khadi Gift hampers.

7.                   KVIC has opened up new showrooms at Airports and having specialized “Khadi Plaza” at potential places and tourist spots are also under active consideration.


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8.                   Efforts are being made to make available the Khadi & Village Industries products through e-Commerce portal online. In this regard, proposal received from PayTm for launching KVI products online free of cost for 1st three months has been approved.  

9.                   In order to encourage bulk purchases, KVIC introduced “Bulk Retail Linked Gift Voucher Scheme” in Departmental Sales Outlets (DSOs) at Delhi, Kolkata, Mumbai, Goa, Patna, Ernakulam and Bhopal in different slabs on 18.07.2016. The gift vouchers are being redeemed against purchase of any Khadi & V.I. products across the counters of the respective DSOs.

10.                In order to boost export of Khadi products, KVIC has been given the status of ‘Deemed Export Promotion Council’, under which it has already registered more than 900 exporters.

11.                Export incentive of 5% of Freight On Board (FOB) value of direct export of Khadi products is provided to KVI institutions/units registered with KVIC. Besides, KVIC has also been focusing on quality participation in International Exhibitions and Buyer-Seller Meets abroad to tap new/emerging markets for Khadi products.  

12.                KVIC has applied to register “Khadi” as a word mark and “Khadi India” as a Trade mark in 27 classes for various products among 45 classes listed out in the Intellectual Property Rights (IPR) Act at National Level as well as has filed an online application for registering “Khadi” as a trade mark under International Bureau in European Union and other countries under 16 different class.

13.                KVIC has been catering to the need of Government Departments and bulk buyers such as Railways, Defence, Health & Family Welfare Departments, Paramilitary Forces and other Central & State Government Ministries.  In order to increase the sale of Khadi products, KVIC has also registered under Rate Contract (RC) system of Directorate General of Supplies & Disposals (DGS&D).  

Letters have been addressed to all Ministries, Departments and CPSUs by the Minister (MSME), Secretary (MSME) and Chairperson (KVIC), in order to promote Khadi and Khadi products. Chairperson, KVIC has made an appeal to all employees and establishments under Ministry of HRD for wearing Khadi voluntary for one day in a week.  KVIC requested Primary and Secondary Education Departments of all State Governments, for introducing Khadi as School Uniforms.  M/o Health & Family Welfare has also written to all States/UTs Health & Family Welfare Departments to examine the proposal and take action.
Courtesy:pib.nic.in

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