Minister for Information &
Broadcasting Shri M. Venkaiah Naidu has said that All India Radio as a medium
of communication had played a significant role, providing tireless service to millions
of Indians during natural disasters like Hud Hud cyclone, devastating floods in
Tamil Nadu and Kashmir deluge. It was the reach and impact of All India Radio
for which the Hon’ble Prime Minister chose this medium for ‘Mann Ki Baat’ programme
to reach out to people. The Minister mentioned this today, while delivering his
address at the Akashwani Annual Awards Ceremony at Manekshaw Centre, New Delhi.
Col. Rajyavardhan Rathore, Minister of State for Information & Broadcasting
was also present on the occasion.
Speaking on the occasion, Shri Naidu
said that All India Radio had played a larger global role commensurate with
India’s growing international stature and active participation in different
international forums like BRICS. AIR, through its external broadcast in 15
foreign and 12 Indian languages, served as India’s authentic voice to the
outside world and projected India’s viewpoint on contemporary issues in the
right perspective.
Elaborating further about the
achievements of All India Radio, Shri Naidu said that All India Radio had
excelled in the domain of content creation, technical innovation, news
gathering and intrepid reporting despite odds and challenges. In the era of unbridled and cut throat melee
for dishing out sensational uncorroborated news to boost TRPs, All India Radio
stands alone for its objective reporting and admirable presentation. With
changing Technology, AIR has also reinvented itself through its Digital Radio
Mondiale, live streaming of services and Mobile App. Shri Naidu also
complimented AIR for its creative and innovative programmes like “Sandesh 2
Soldiers”, “Post Box No. 111” which got millions of Diwali greetings and best
wishes for our soldiers from citizens across the country.
‘Akashvani Annual Awards’ has been an
annual feature since 1974 and it remains one of the most prestigious and old awards
in the arena of Public Service Broadcasting in India. All India Radio has instituted these awards
in the memory of those amongst its staff who laid their lives while waging
relentless counter offensive through the medium of broadcasting against the
forces inimical to the integrity and unity of India. There are host of awards
for different categories of programme namely plays, documentaries, musical
production, children’s choral singing, Lassa Kaul Award for National
Integration, Yuva Vani, Innovative Programme, Programmes on Farm & Home.
There was also Dr. Rajendra Kumar Talib Award for best CBS centre to motivate
them to excel, judging their performance on different parameters.
Courtesy: pib.nic.in
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