Citizen engagement and response critical for
Government Communication
Social Media shaping the communication narrative:
Col. Rathore
MoS I&B inaugurates workshop for Effective Use
of Facebook for Government Communication
Workshop organized by PIB in collaboration with
Facebook
Minister
of State for Information &Broadcasting, Col.
Rajyavardhan Rathore has said that citizen engagement and two way communication
were the critical inputs for the Government communication approach in the
current media scenario dominated by instant communication and multimedia
platforms. In this context, Social media as a communication platform emerged as
a cost effective and powerful tool in the Government which focussed on maximum
Governance. Regarding its power and influence, Col. Rathore said that today
deliberations and debates in the countries across the world were shaped by the
responses and reactions on social media. The emerging perspective dominated
other media platforms also.
The
Minister stated this here today while inaugurating the Workshop on Effective
Use of Facebook for Government Communication at National Media Centre. Secretary
I&B, Shri Ajay Mittal, Director General PIB, Shri Frank Noronha, officers
from Ministry of Information & Broadcasting and other
Ministries/Departments , Ms. Ankhi Das, Policy Director for India, South &
Central Asia and Ms. Katie Harbath, Global Director for Politics and Government
from Facebook were also present on the occasion.
The
Ministerfurther stated that the challenge before the Government was to reorient
and recalibrate its approach and strategy in communicating with the citizens
with the right content and knowledge so as to empower them. This was important
in view of the rising demand for quality and precise information and social
media being a dynamic medium of communication where views were instantly formed
with regard to critical issues. In this context, the capacity building
initiatives taken by the Press information Bureau would not only strengthen
institutional capacity of the Government but would also enable the Government
to mainstream a 360 degree communication strategy across social media
platforms.
Citing
the example of the communication approach undertaken for the budget, the
Minister said that there was a need to communicate with the citizens in a
timely, sustained, personalized, creative and interesting way. For this purpose,
infographics and creative graphics were designed to simplify budget provisions
so that people could understand them in a simple manner and could take benefits
from the schemes and initiatives of the Government.
Speaking
on the occasion Secretary I&B said that it is important for the Government
to learn to make communication interesting and engaging. In the communication
space there is a need for creative and innovative ways of delivering messages
and reach out to diverse target audience. Speaking about the need for new tools
during crisis situations he said that Facebook Live could play a critical role
during disaster situations to reach out to people.
Speaking
on the occasion, Director General, Press Information Bureau said that social
media has increased the capacity to communicate instantly with the people.
Underlying the social media focus, he said that it is the philosophy of the
Government that rather than expecting citizens to knock at our door, we go and
engage with them where they are. He also said that there is a need to study and
learn from best practices in communication across the world and to improve our
capacities as communicators.
The
Workshop was a joint endeavour of Press Information Bureau, New Media Cell and
Facebook. Over 250 officers from various Ministries and Departments of the
Government participated in the workshop.
Courtesy:pib.nic.in
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