Monday, 14 March 2016

Parytak Mitra Programme of M/O Tourism

The Ministry of Tourism has launched a programme open to college going students to inculcate in them appropriate tourism traits and knowledge, to enable them to act/work as Tourist Facilitators (Parytak Mitra). 

The development and promotion of tourism is primarily the responsibility of the State Governments/Union Territory Administrations. The Ministry of Tourism as part of its ongoing promotional activities releases campaigns in the international and domestic markets and also undertakes other promotional activities under the Incredible India brand-line to promote India as a holistic destination for tourists and to showcase its various tourism destinations and products. At present, the Ministry of Tourism does not have any proposal for using the youths from different genres as brand ambassador in its Incredible India Campaigns to attract foreign tourists. 

This information was given by Minister of State for Culture and Tourism (Independent Charge) and Minister of State for Civil Aviation Dr. Mahesh Sharma in a written reply in Lok Sabha today. 

Courtesy:pib.nic.in

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