Government proposes
to collaborate with Industry for setting up an Institute of Excellence for
Gaming and Animation : Col. Rathore
Minister of
State for Information & Broadcasting, Shri Rajyavardhan Rathore has said
that the Government was willing to partner with the Industry to set up an
Institute of Excellence for Gaming and Animation. The idea was under discussion in view of the Skill
potential in the Media & Entertainment Sector where the youth workforce
could act as a force multiplier. The
proposed joint initiative could lead to the convergence of Content, Skill &
Technology in the M&E domain. Col.
Rathore stated this while delivering his address at the CII Big Picture Summit
at New Delhi today.
Regarding the
various initiatives undertaken by the Government across M&E sectors, the
Minister said that the potential of India as “ Film shooting destination” was a
part of the proactive initiative in the policy domain. The Ministry was
pursuing the idea of funding Indian Films in collaboration with the industry to
participate in the prestigious International awards such as Oscar and
Cannes. This was being noted keeping in
mind the vision of the Hon’ble Prime Minister to project the soft power
potential of the country. In this
context, the Ministry also proposed to set up NFDC as a Single Window Institution
for all film shooting permissions in India.
The Minister called upon the industry to undertake ‘ Out of Box Solutions
’ to promote cinema through small theatres and mobile theatres in rural areas
to enhance the reach of cinema. He also
called upon the Industry to reinforce campaign and networking to project the
importance of India’s soft power across global communities.
In his address Col. Rathore emphasized
that the future road map of the M&E Sector depended upon technology, creativity
and vision to tap resources for optimal utilization. The Government’s policy would incorporate the
same keeping in mind the contemporary M&E domain framework. Quoting some of the initiatives of the
Ministry, Col. Rathore reiterated the success of FM Phase III auctions in the
light of the transparent process adopted, measures being put in place to fast track digitization
and the emphasis of the Government on Social Media and Digital advertising to
ensure enhanced presence of Government initiatives. Col. Rathore also emphasized the need to provide top class
training to the media fraternity so as to ensure good quality skills and content
in view of the challenges facing the sector.
Special Secretary, Ministry of
Information & Broadcasting, Shri J.S. Mathur speaking at the Summit said
that M&E landscape was undergoing transformative changes and this was a
challenge for all concerned stakeholders.
Shri Mathur emphasized that the Government had taken many initiatives for
providing an enabling environment for the growth of the sector. He also said that the rapidly changing
technology provides great opportunities for the players in the sector specially
the content developers and creators.
Courtesy: pib.nic.in
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