Thursday, 30 July 2015

Special Scheme to Brand and Sell Khadi Abroad

Khadi and Village Industries Commission (KVIC) has been participating in International Trade Fair/ Exhibitions in India & abroad to market KVIC products all over the world. KVIC has also been assisting KVI Institutions to participate in such Exhibitions to provide markets for their products as well as promote Khadi abroad. KVIC has applied to the World Intellectual Property Organization (WIPO) for International registration of Khadi as Brand name for various Khadi & Village Industries products. 

Khadi has been registered as a Brand in Germany by a German company viz. M/s. Khadi Natruprodukte GmbH & Co KG Zur weser 5, 31737 Rintein and is being used for selling its products.

There are three Community Trade Marks (CTM) viz. (i) CTM 8216343 registered on 26.01.2010, (ii) CTM 10479954 registered on 02.05.2012 & (iii) CTM 13118724 registered on 13.11.2014 in the European Union in Brand name Khadi.  KVIC has filed an invalidation action against all three CTMs by engaging an expert legal agency for deregistration of these three Community Trade Marks.

The following initiatives are being taken by KVIC to brand and sell Khadi all over the world.

Ø                  Registration of Khadi as Brand under WIPO to promote KVI products worldwide.
Ø                  Marketing of KVI products online domestically and internationally.

This information was given by the Minister of State, Micro, Small and Medium Enterprises, Shri Giriraj Singh in a written reply to a question in Rajya Sabha here today(30-07-2015).

Courtesy:pib.nic.in

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