Shri Arun Jaitley, Union Minister of Finance, Corporate Affairs and Ministry of Information & Broadcasting, today chaired the meeting of Consultative Committee of the I&B Ministry to discuss the issue of “Harnessing role of Social Media”. Col. Rajyavardhan Singh Rathore, Minister of State for I&B was also present in the meeting.
Welcoming the members, Shri Jaitley said that the digital mode had become an effective medium to communicate to the wide audience while at the same time it offered opportunities to innovate. Citing the initiative of the “Talkathon”, the Minister said that as the “Talkathon” serves as independent interview which runs live on social media and taken up by all private channels as well, it offered an opportunity to integrate communication across platforms as well as a direct interface with the audiences. On the DD App, the Minister mentioned that this initiative provided an opportunity to address the needs of the audience which followed the dissemination of information on the digital mode. Shri Jaitley also mentioned that efforts would be made to popularize the digital mode of the 100 volumes of Mahatma Gandhi compiled by Directorate of Publication Division on the social media platforms of the Ministry.
A presentation was made by Secretary (I&B) on behalf of the Ministry giving an overview of the steps and initiatives undertaken so far by the Ministry in harnessing the potential of the social media for disseminating the information relating to the important initiatives of the Government.
Members of the committee while appreciating the measures taken by the Ministry for this important initiatives also gave suggestions to enhance the reach of the Government coverage through AIR and Doordarshan, especially in areas that required dissemination. It was emphasized that efforts needed to be taken to promote the reach of social media to those segments which at times suffered due to lack of technological access. It was also suggested that measures need to be taken to facilitate information flow to the young target audience and institutions in rural areas. Members also suggested that content needed to be tailored consistently to address the information needs of the people.
Members who attended the meeting Dr. Jayakumar Jayavardhan, Dr. Sanjay Jaiswal, Shri Tapas Paul, Smt. V. Sathyabama, Shri Anil Madhav Dave, Smt. Jaya Bachchan, Dr. K. Keshava Rao, Shri Madhusudan Mistry, Shri Neeraj Shekhar and Shri Vivek Gupta.
Courtesy: pib.nic.in
Welcoming the members, Shri Jaitley said that the digital mode had become an effective medium to communicate to the wide audience while at the same time it offered opportunities to innovate. Citing the initiative of the “Talkathon”, the Minister said that as the “Talkathon” serves as independent interview which runs live on social media and taken up by all private channels as well, it offered an opportunity to integrate communication across platforms as well as a direct interface with the audiences. On the DD App, the Minister mentioned that this initiative provided an opportunity to address the needs of the audience which followed the dissemination of information on the digital mode. Shri Jaitley also mentioned that efforts would be made to popularize the digital mode of the 100 volumes of Mahatma Gandhi compiled by Directorate of Publication Division on the social media platforms of the Ministry.
A presentation was made by Secretary (I&B) on behalf of the Ministry giving an overview of the steps and initiatives undertaken so far by the Ministry in harnessing the potential of the social media for disseminating the information relating to the important initiatives of the Government.
Members of the committee while appreciating the measures taken by the Ministry for this important initiatives also gave suggestions to enhance the reach of the Government coverage through AIR and Doordarshan, especially in areas that required dissemination. It was emphasized that efforts needed to be taken to promote the reach of social media to those segments which at times suffered due to lack of technological access. It was also suggested that measures need to be taken to facilitate information flow to the young target audience and institutions in rural areas. Members also suggested that content needed to be tailored consistently to address the information needs of the people.
Members who attended the meeting Dr. Jayakumar Jayavardhan, Dr. Sanjay Jaiswal, Shri Tapas Paul, Smt. V. Sathyabama, Shri Anil Madhav Dave, Smt. Jaya Bachchan, Dr. K. Keshava Rao, Shri Madhusudan Mistry, Shri Neeraj Shekhar and Shri Vivek Gupta.
Courtesy: pib.nic.in
No comments:
Post a Comment