Secretary
(I&B), Shri Bimal Julka today held discussions regarding the implementation
of an effective campaign to enhance awareness among pilgrims for the Shri
Amarnath Yatra, in view of arduous nature of pilgrimage. The meeting was
convened on the request of Shri N.N. Vohra, Governor, J&K and Chairman,
Shri Amarnathji Shrine Board.
During
the meeting, Secretary discussed various issues to strategise appropriate
communication tools for the help of the pilgrims to be aware of the procedures
to be followed for seeking registration for the Yatra, the need for Compulsory
Health Certificate for registration and the DO’s and DON’TS to be followed
during the pilgrimage and related health advisories for the pilgrims.
During
the discussions, Secretary stated that a well planned campaign would soon be
launched by the Ministry through Doordarshan and All India Radio for spreading
awareness about the Yatra 2014, which is scheduled to commence on 28th
June and conclude on 10th Aug. 2014. The sustained campaign would
include broadcast/ telecast of Public interest messages/ documentary films/
video spots/ audio spots educating the pilgrims about the challenges and
medical problems faced by them during the Yatra.
Secretary
also mentioned that CEO, Shri Amarnathji Shrine Board would be consulted to finalize
the content, form etc. to be designed in local languages of the states/ regions
where from majority of yatris arrive. The meeting was attended by Shri
R.K.Gupta, Principal Secretary to Governor (J&K) and CEO, Shri Amarnathji
Shrine Board and Senior Officers from the Ministry, Doordarshan and AIR.
Courtesy: pib.nic.in
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