India and Canada have signed
an Audio-Visual Co-Production Agreement which will enable Indian and Canadian
film producers to utilize a platform for collaboration on various facets of
film making. The agreement is expected to deepen the engagement between the
critical sectors of the film industries of both countries there by, providing a
new chapter of collaboration. The agreement was signed by the Secretary
I&B, Shri Bimal Julka and Mr.Stewart Beck, High Commissioner of Canada to
India here today.
The agreement between
India and Canada is expected to benefit producers from both the countries in
pooling their creative, artistic, technical, financial and marketing resources
for the co-production. It will also lead to exchange of art and culture among the
two countries and create goodwill and better understanding among the people of
both the countries thereby boosting cultural ties between the two countries.
The agreement will also
provide an opportunity to create and showcase India’s ‘Soft Power’ and lead to
employment generation among artistic, technical and non-technical human
resources engaged in the film production including post-production and its
marketing.
Since the agreement is
expected to boost the utilization of Indian locales for shooting it will
increase the visibility/prospects of India as a preferred film shooting
destination across the globe and will lead to the inflow of Foreign Exchange
into the country. The agreement will also lead to the transparent funding of
the Film Production and will boost export of Indian Films into the Canadian
Market.
Earlier, The Government
of India has signed similar agreements with the Government of Italian Republic
in 2005, Government of United Kingdom of Great Britain and Northern Ireland in
2005, Federal Republic of Germany in 2007, Government of the Federative
Republic of Brazil in 2007, Republic of France in 2010, Republic of New Zealand
in 2011, Republic of Poland in 2012 and Republic of Spain in 2012.
The Co-production
agreements signed so far seek to achieve economic, cultural and diplomatic
goals. For filmmakers, the key attraction of a treaty co-production is that it
qualifies as a national production in each of the partner nations and can
access benefits that are available to the local film and television industry in
each country. Benefits accruing from such agreements include government
financial assistance, tax concessions and inclusion in domestic television
broadcast quotas.
India’s co production
agreements are unique for international producers as the Country offers technically
qualified film crew at reasonable rates, a large pool of talented actors and
the multitude of shooting locations. The other benefits are that the co
production is treated at par as a national film and is eligible for the
National Film Awards and the Indian Panorama section of IFFI. Such films also
get the opportunity to be released through the Indian distribution network, and
hence co production opens up the Indian consumer market to the foreign producer.
Courtesy: Press Information Bureau (pib.nic.in)
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