Yoga is a 5,000-year-old physical, mental and spiritual practice having its origin in India, which aims to transform both body and mind; and on 11th Dec. 2014, the United Nations General Assembly declared June 21st as the International Day of Yoga. 175 nations, including USA, Canada and China co-sponsored the resolution and it had the highest number of co-sponsors ever for any UNGA Resolution of such nature.
Ministry of Tourism is undertaking following activities for publicity and promotion and to market Yoga and its benefits worldwide :
Publicity Division:
· Creatives of posters, Standees etc. to promote International Day of Yoga are being sent to India Tourism Offices – Domestic and Overseas for production.
· The Ministry of Tourism is re-printing ‘India – The Land of Yoga’ brochure, the soft copy of which is being sent to the India Tourism Offices overseas for production/ distribution.
· The Ministry will also promote International Day of Yoga through Social Media.
Overseas Marketing Division:
Ministry of Tourism is celebrating the 2nd International Day of Yoga on 21st June 2016 by hosting a FAM Tour for a group of 50 foreign delegates consisting of Tour Operators/ Travel Agents/ Media Persons/ Opinion Makers/ Scholars from 20 countries which are source markets and the markets that matter for promotion of Yoga and Wellness. This group of 50 delegates will split into 2 group, which will participate in Delhi and Chandigarh on 21st June, 2016, separately. Both the groups will then follow a tour program including visit to the wellness & spiritual centres in Haridwar, Rishikesh, Trivandrum, Cochin, Neyyar (Kerala), Pondicherry & Chennai.
Courtesy:pib.nic.in
Courtesy:pib.nic.in
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